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Mahjong Time and 343 Sports Group Announce Partnership

343 Will Exclusively Utilize Mahjong Time’s Leading Gaming Platform


January 27, 2009 (San Diego, CALIFORNIA) – Mahjong Time, an innovative provider of online mahjong gaming software and turnkey solutions and official partner of the World Series of Mahjong (WSOM),  has signed 343 (www.343.com.cn) as an exclusive licensee of its mahjong game software.

The companies are working together for the future launch of an online mahjong destination that will become a major component of the 343 site.  Tournament style four-player mahjong will be offered by the site under all popular rules sets including Chinese Official, Hong Kong, and the Mahjong Time-exclusive WSOM rules.

343 Sports Group’s site www.343.com.cn offers Chinese-language sports content to a global audience. The company has comprehensive soccer coverage and also has real-time updates for all sports from basketball to ping pong. In addition to sports coverage, the site is focused on community building and has active blogs as well as a robust community platform that allows users to create teams and compete against other players in a variety of games. The game of mahjong is ingrained in Chinese culture, and it is even designated as the 255th National Sport of China. 343 plans to leverage this knowledgeable pool of players using Mahjong Time’s customized multi-language software.

" - Sports and entertainment are converging closer together. Mahjong Time’s customizable gaming solution will complement the sports content of 343 and offer our community-focused user base a new choice for enjoying the site, said Leo Ma, Vice President of 343 Sports Group. Our site currently has a game component with users having the chance to answer quizzes and win prizes. Having a professional mahjong game available will offer an additional value-add to our users while also providing a steady revenue stream for our company.

" - We are very excited to be working with Mahjong Time and look forward to a seamless integration and future site launch,” added Mr. Ma.

" - Mahjong Time’s robust mahjong gaming solution exceeded the needs of the 343 Sports Group, said William Sutjiadi, CEO of Mahjong Time. Our white label solution gives companies such as 343 a truly turnkey platform that requires minimal integration with maximum results. Our mahjong games will increase several key metrics for 343 including revenue, user retention, advertising value, and user site enjoyment. Our signing of such an established sports information company proves our mahjong solution is adaptable to companies in a variety of industries, not only our usual gaming operator licensees,” added Mr. Sutjiadi.

 

About Mahjong Time (www.mahjongtime.com)
Founded in 2004, Mahjong Time is a San Diego-based company that is the premier provider of mahjong software and complete turnkey solutions. The Mahjong Time in-browser platform is available in seven languages and provides multiple mahjong rules sets that appeal to the needs of discerning players worldwide. Offered features include advanced subscription and tournament play, and Web 2.0 capabilities that allow players greater connectivity including the ability to establish multiple “friend” networks and to create private game rooms.

Mahjong Time is the exclusive online tournament partner of the annual World Series of Mahjong. For more information, visit www.mahjongtime.com.

About 343 Sports Group (www.343.com.cn)
343 Sports, previously known as 343 Football, having been the most popular and influential football website. Reformed and Re-launched since June 2008, 343 Sports integrated other sports resource, aiming to establish a comprehensive and authoritative sports content and entertainment platform.

343 Sports, taking the advantage of profuse experience of website management, combined the information site, gaming site and SNS community into one unity, providing a synthetical professional sports online platform. It is the most professional virtual sports gaming site in China. It is also one of the most popular Online Lottery Transaction site with an official background granted by the Sports and Lottery organisations of some major provinces in China.




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